When you are looking to see whether or not your online business is thriving, the last thing you might be thinking about is how your design is functioning. Oftentimes when businesses are looking to improve, they often overlook how design can direct users to making a purchase—especially when they are just looking at the bottom line.
Here’s how to know whether or not you need to change up your design or if it is serving you.
1. You don’t receive complaints
One of the first indications that your design for your store is not working is that you will receive communication from people using your site that there are problems. This might be in relation to navigation, purchasing products on your site, and more. When you receive a number of these, it’s likely that there might be some fundamental problems with how the site is set up and it might need to be revisited. If you are unsure, you can always test it with a number of new customers and see how they react to the design.
2. Low bounce rate
A high bounce rate is one of the best indications that something is wrong with your site. This could include a number of different reasons such as too many pop-ups or redirects, as well as not providing relevant and engaging content. You should make sure to monitor your bounce rate on a regular basis in order to see whether or not it fluctuates over time and if you can increase the session duration with a new design. Fortunately, making this changes is easy with a tool like headless commerce, because it allows you to avoid having to go in and change the code.
3. High conversions
As an online business, at the end of the day, you are looking to make a sale. The best way to do so is to look into whether or not you are actually hitting your bottom line or not and whether or not users are taking the right steps to get there. You can usually get a pretty good idea of whether or not your design is directing them to the right place and through the checkout process through how long it takes for them to pay, the abandonment rate of your cart, and more data.
4. Included features
As your business grows, it’s more and more likely that you are going to need new features to help promote it. Whether this means having new seller features or video embedding for products, you might need to upgrade your design at one point or another. If you are starting to feel these growing pains and you can’t expand in the way you like, then that’s a good indication it might be time for a redesign.
When you are not seeing the results you would like, then that often means you need to look into the bones of your website and see if design might be an issue. Once you have done this, you will have a much clearer idea of how to change your site for the better.