If you’re just starting, or if your membership service is in a state of transition, it can be difficult to know where to start. One of the most important things you need to do is choose a membership management system (MMS) that will help manage your members and their requirements for years to come. Here’s why:
All the membership forms are in one place
A membership management system is a one-stop shop for all your membership needs. You can access all the forms you need to run your membership business in one place, thereby boosting efficiency and reducing errors that often occur when running manual processes. The system will also help you manage memberships, renewals, payments, and more from a single location.
Centralized membership database
A centralized membership database can help you to manage your memberships, renewals, payments, and more. Each member will be stored in a single database and there will be no need to maintain separate databases for each membership type. You won’t have to enter data into multiple places either as everything will be stored in one place only. This makes it easier to track memberships as well as keep your records up-to-date at all times.
Advanced reporting and member analytics
If you have a membership site, there are several types of data that you’ll want to collect and analyze. This data can be used to improve your site and increase its value for members. Here’s an overview of the most important types of data to collect:
Membership reporting: These include monthly renewals or cancellations, the average length of membership, average member activity (such as how many posts they make or how much time they spend on the site), member demographics (age range, location), and even payment history (how much people paid when they signed up). You can also get statistics on how long it takes for a new user to become fully engaged with your service after joining.
Member analytics: These include things like session duration—how long each user stays on your site during their visit—and page views per session—how many pages each visitor looks at before leaving.
Send Group Email to all members at once
Group email is one of the best features of a membership management system. You can send out an email to all your members at once, but how do you do it?
The process is straightforward. All you need to do is go to the ‘Membership Management’ section, select the appropriate Member Type (e.g., paid member), and click on the ‘Send Group Email’ button. This will take you through the steps required to send out emails in bulk with ease.
Automatic reminders for renewals and payments
Your members have a hand in the process, too. They can choose to renew their membership online, via email or SMS, over the phone with a customer service representative, or even through direct mail if applicable.
But that’s not all. You can also set up automatic reminders for renewals and payments. Automatic reminders are sent out to members who are due to renew their membership and need to make payment arrangements. They can be emailed or sent as text messages, and with a MMS, you can choose which one.
The member portal for members to access services directly
A membership management system is a web-based software application that helps you manage memberships and automate your membership processes. It allows you to set up membership tiers, plan events, manage sales and marketing campaigns, track leads, communicate with members on social media platforms, collect payments, and more.
You can also use the member portal feature to create private sections of your website where only members can log in and access special offers. If you want them to be able to register themselves or pay their bills online as well, then this feature will make it possible for them to do so easily through an online portal instead of having to call customer service or send payments through a third-party system.
There are many ways to manage membership online. However, with a a MMS, you can easily manage all your members and their details. This also helps you keep track of renewals and payments through automated reminders that you send out automatically. It also comes with advanced reporting capabilities where you can analyze member usage patterns over time so that you know what works best for your clients.