The use for the roadmap includes recommendations for use and the various graphic elements of a company. These elements are those used on various communication media, printed and on the internet. In reality, it is a guarantee of homogeneity and consistency of a brand for its visual communication and all its marketing approaches. In a graphic charter, we often find the same information: the logotype, the brandmark, the possible variations of the visual identity, what it is forbidden to do with this visual identity, the color codes to be used obligatorily, the typographies to also, of course, use a contact from the company in question.
This Business Bible Contains The Fundamental Rules Of Branding
It is used for all the visual confections of a company. And yes, you will have to use the graphic charter of your customers to create their website, to create their business cards, to create their banner, to feed their social networks, etc. It is the brand image to be respected in all external or internal visual communications. The graphic charter holds a considerable advantage for a company: thanks to the consistency that it maintains, it allows customers to recognize the brand in question. By always keeping the same color code and the same visual identity, the logo remains in the heads of prospects, hence the importance of having a graphic charter. The roadmap is essential now. With proper roadmap definition you need the best option now.
How To Create A Good Graphic Charter?
To write a graphic charter, there are several very important elements to take into account. It is not a document that your prospects will write as a simple letter. They must take the time to think and rethink it, then write it and read it and reread it. The graphic charter is a document that traces the visual identity of a company, but that does not mean that its design should be abandoned. In reality in a document like this everything must agree: visual, layout, writing and text. It should not be forgotten that the objective is to make the brand image of a company credible. It allows you to recognize the brand between a thousand.
In Order To Properly Design A Graphic Charter, You Must Follow The Creation Steps
And the first is to organize a meeting to discuss this future document. It is thus necessary to define its summary, its format, its appearance, what is said, what is not said, etc. Once the meeting is over, it is the graphic artist’s turn to make his own and create this graphic charter. The professional will want to talk about the logo first and all the better.
The use of the logo must appear on the first pages of a graphic charter. Its creation must be explained, how to use it as well as the prohibitions concerning its reproduction. At the visual level, the logo must be represented in several variations.