Whatever the size of your company or the popularity of your brand is – there is no doubt that we all want more visitors to our website, blogs and social media posts.  Sometimes to achieve your targeted audience mostly we prefer a paid route that is so called inorganic SEO or pay-per-click advertising, by opting paid route,  gives you satisfaction but there are some draw backs using this method to boost the number of visitors you get?

Really, organic (not paid for) visitors are more valuable than paid for visitors. You need to raise this question to your inner man. Take for example the eToro advertising strategies that made them well known. Of course, they still used inorganic ways to bring in visitors but they focused more on the organic strategy and it worked for them.

Discussion will go on.  Everything starts according to your business needs and towards the betterment of your organization.  Keeping this in mind, it’s important to understand the difference between the two forms of online visitor attraction and the costs that are associated with pay-per-click.

Well it is a good idea to join a digital marketing course so you can deeply understand which form of advertising is best suited to you. Or which form of advertising will provide you most satisfactory results.

Then what is the difference between these two advertising?

Suddenly, a question came into mind that which is the best marketing tool. Then the perfect answer should be Search engine result pages are one of the most powerful marketing tools that are available today in the market and search engines platforms like Google performs millions of searches to help people find what they’re looking for online.  These searches results take place daily so there can be no doubt that search engine optimisation (SEO) is crucial to your online success.

So, how you are going to determine which type of visitor is best for you? As there are two main types of visitors available nowadays that click through to your website, which are organic (not paid for) and inorganic (paid for) visitors, each have their own benefits.

You may need to deal with timing issues

If you need to attract visitors immediately then you may turn towards inorganic traffic, but first confirm yourself is this better in the long run?  Remember to keep in mind that staying power of organic traffic is always, in the long run, more weighs then the value of inorganic traffic.  However, there are many instances when a paid digital marketing campaign does indeed make sense.

Always, try to keep in your mind the objective of your digital marketing strategy and whether your budget is capable of seeing through a ‘paid for’ digital marketing campaign or not.

The Real War of attracting visitors

In the fight sequence of all forms of SEO and digital marketing, you may win or lose with either inorganic or organic visitors, but always keep in mind that different goals may require inorganic, organic or both approaches.


Collecting inorganic visitors can be a very costly exercise and there’s no guarantee that your paid visitors will eventually become customers or not.  However, inorganic traffic is easily generated and gives instant results in comparison to organic traffic.

The inorganic traffic route may provide you very well results in a much higher bounce rate and the last thing you want is for visitors to leave your site or blog.  There is a vast difference between organic and inorganic visitors as organic visitors stays long than the inorganic.

With an extra drawback, inorganic traffic also results in fewer subscribers to your mailing list while every website owner wants to convert their visitors to a subscriber.  Moreover, we require people who really want to read our content and keep updated with new offers or specials.

Kindly keep it on the top of your consider list-using the pay-per-click method to attracting visitors could put your site in a bad condition with Google who always constantly keep updating their SEO algorithms.


Organic traffic is the most trustworthy friend and carry ‘real’ visitors to your website or blog.  The most exciting news is your organic visitors can be increased without paying for digital advertising.  With an increased list of Organic visitors brand awareness campaign will boost up as to show up on the SERPS is not easy.

This is a universal truth that getting organic visitors takes more time and more effort in comparison to pay-per-click advertising however there are many tried and tested ways available to make sure you get more organic visitors.

There are three most important and effectively used widely tools to increase organic visitors to your site, which are on-page SEO, using natural links and creating valuable and top quality content.  This is the place where content is served as king and by creating quality content; you are ensuring long-term online growth.  It is more important that you create most relevant content according to online portals and your targeted audience, your nature of doing this will help you to keep stand for a long time in the race of digital marketing.